Creating a Business from a Single Product.

If you think you have got a product that is going to make you some money, you will need to get it out in front of the world so they can see it. This used to be a very difficult thing to do. Before the internet, to sell a product, you either had to schlep it door to door, or find some retailer to display it for you. Then there was always the problem of production. Many of these issues no longer exist, and sometimes you don’t even need to have a product to sell, you can just sell someone else’s product. But if you are going to market a single product, here are some tips to help you get your feet on the ground.

Understand Your Market – The first part of marketing is understanding who it is you are selling to. You need to do some research and find out who is in your industry, and what they are doing, and who are they selling to. If your product is highly specific, this is the time to get precise details of that demographic. This will help you focus your advertising more efficiently.

Develop your Brand – If you are selling a coffee mug, you probably won’t get far if you just say brown coffee mug, $5. But if the mug is called Sierra Breakfast by Atmosphere Ceramics, you will probably get a few looks. Creating a brand is creating an identity for your company, so you can have personality and a public face, it doesn’t have to be real, people like to be sold a fantasy. But you should try to be creative and professional. Get a good graphic designer to create your logo and start from there.

Get on the Web – Now that you know who you are and who your customers are, it is time to get a website and start a campaign. If you have no experience, no problem. SEO in Sydney is the same as it is in Manhattan. The rules are the same, if you find a digital marketing company that comes highly recommended and can show you evidence of their qualification and successes, you should be in good hands. They will get you started with an ad campaign and make you a flexible modern website, optimized and future ready.

At this point you are in business, hopefully as you go along you will learn more and more about your market and what things you are doing right and what things you can stop doing. Maybe you will want to add more product, or access different markets. It is all up to you. Good luck out there.